For doctors, lawyers, dentists and other professionals, websites play a major role in practice development. Just as with other types of businesses, staying one step ahead of your competition is highly important. This means maintaining an assertive search engine optimization (SEO) strategy in accordance with the latest Google requirements. It also means ensuring your approach meets best practices and standards of your bar association, HIPAA or other professional guidelines. Of course, as with other SEO strategies, you also need to develop your marketing plan around the tactical marketing of keywords and targeted search.
Targeted SEO Marketing Provides Quick, Tangible Results
Pew Research Center recently reported that 72 percent of adult Internet users turn to this medium for health information, seeking answers to common diagnoses, diseases, treatments and procedures. The same holds true for legal clients, seeking advice and localized information about fines, charges, offenses, state laws and the justice system.
When your patients or potential legal clients search for the local help they need, does your practice rise to the top of search results? With a quality strategy of SEO and keyword optimization, it will. Meeting all of the latest Google touchpoints makes you most attractive to that leading referrer, placing you ahead of your competition. Although professionals in your field prefer to appear non-competitive in the traditional sense, without competing you lose thousands of dollars in practice revenue each and every year. Quite simply, SEO is not something you can ignore.
But not all searches bring immediate patient or client traffic. Your demographic often turns to the web first for information, later for an appointment. Having a good SEO strategy helps you develop an educational, trusting relationship with these web searchers, before they need to schedule a visit. You help them understand their options and gain the information they need. That positions you as a trustworthy expert worthy of their business. It puts you at “top of mind.”
Healthcare and legal SEO marketing builds your reputation, instills trust in your prospects and helps you increase brand recognition. On top of these benefits, your SEO approach provides you with the most cost-effective and targeted marketing available today. Through these strategies you save thousands of dollars in marketing and boost your revenue at the same time, without compromising your professional image through paid advertising.
SEO and Internet Marketing Strategies for Practices Like Yours
Roulez Media SEO and internet marketing clients work directly with C.Kimberly Toms, founder of Roulez Media. Since 1994, Toms has provided digital marketing enhancement for a wide range of organizations, particularly focused on health, dental, surgical, legal, eCommerce and tourism brands.
Current clients include multiple dental practices, cancer treatment hospitals, addiction treatment facilities, behavioral health practices, legal practices, eCommerce brands, information portals, filmmaking entities and tourism businesses. Our clients rise to the top of search results as evidence of our talents in this field.
We do not outsource our work to penny-writers for profitability. Instead, we pen every article and post for a portfolio of select clients and the highest quality targeting of your information-seeking market.
Contact Roulez Media today to learn more about our search marketing capabilities.