Join C.Kimberly Toms In

Pushing Forward

consulting

C.KT brings well over 20 years of hands-on, in-the-trenches and through-all-phases of business experience applied quickly and effectively to find problems and create solutions to drive your marketing and operations to the next level.

creating

Creativity wins hearts, minds, battles and wars. C.KT helps you infuse creativity with forethought, integrity, strategy, experience and empathy, so you become the ant who pushed the boulder up the hill, the Henry V at the Battle of Agincourt.

analyzing

KPIs, demographics, data, trends, segments and subsets. C.KT has an innate ability to interpret the numbers and behaviors to fully understand what your customers want, enabling you to seamlessly answer those needs click-by-click.

Why work with C.KT?

Tenacious. Resilient. Creative. Intelligent. Experienced. Tested. Optimistic. Open-Minded.

Why work with C.KT or engage me for consulting, speaking or other projects? The answer is simple: Because I see things through, get things done and always rise above. I am tried and true, ready to bring the fresh perspective you need to move things up to the next level. All of these attributes are backed by well over 20 years of solid business experience, particularly within brand reputation management, ecommerce strategies, SEO/content strategies and digital marketing. Of great interest to me is working with brands that need an extra boost or those struggling to work past specific hurdles. I enjoy complex situations and those of financial distress, where an experienced, fresh perspective can bring marked improvement. Let me get your brand out of the slide to bankruptcy and back to healthy profitability. Or, if you need to build your brand through inbound marketing solutions, I am here to help you reach previously unattainable goals.

Google Analytics IQ Certified | HubSpot Certified | Expert Certification for VP Marketing and VP-Level SEO | Digital Marketing Expert

Member, RAINN Speakers Bureau

There is beauty in everything eventually. Even the ugliest of moments fosters positive growth if you open yourself up to it.

C.Kimberly Toms

C.KT’s Outlook

It's all about perspective.

Your personal perspective comes from your life experience. While we are experiencing ongoing changes that feel traumatic and life changing, I see a brighter side: We can all develop a renewed sense of self, focus and purpose.

In any crisis, you must invest in yourself and your own interests before you can be fully present for anyone else. Be proud of your resilience and tenacity, knowing they serve you as well professionally as they do personally. Take time to appreciate others’ hearts and minds even more. It is a new day, one when we must focus on things that really matter.

In the same way as my personal perspective is unmarred, even being improved through bad experience, you can improve your business perspective despite the most trying of circumstances. Your business can survive. You just need to innovate, adapt and overcome. Set aside fear and grow through the struggles.

Often, teams become stagnated and afraid to use their own talents to maximum benefit. Oversight becomes clouded and growth marred by the status quo. Team communication and collaboration break down and the wheels of business stop turning forward.

There are no secrets in what creates success and propels business forward. But truths are often obscured behind fear. A qualified, fresh perspective breaks through these dark spots and finds solutions to issues of stagnation.

Documentary Feature Awardee | 2019 IndieFest Film Awards

Leadership
SMB CMO | VP Marketing | Digital Marketing and eCommerce Consultant

My preferred engagements today are as a small to medium business (SMB) Chief Marketing Officer,  Vice President Marketing and Digital Marketing/eCommerce Consultant. For large organizations to megabusinesses with 2500 employees or more, I am open to challenging management roles starting at Manager and Director. I am very open to a multitude of opportunities within eCommerce and Digital Marketing for organizations of any size. Whether as-needed or according to a project term, I can help your company get through struggles, innovate, adapt and rise to new heights.  

Using creativity to break through

As my recent personal experience has proven, there are few, if any, hurdles that creativity cannot break through. 

Reuniting and motivating

Teams become fractured through feelings of being held back or unappreciated. Extensive power comes from a reevaluation of talent and goals.

Seeing Things clearly

You cannot always see the forest, for those darn trees. A fresh set of eyes brings new perspective and clarity. Answers are right in front of you.

Rethinking the approach

What worked in the past will not always work in the future. Holding too tightly to the glory days can run you into the ground.

Changing with the times

It is not enough to keep up with your competition. You need to find ways to outpace them and meet customers’ evolving needs.

Finding the balance

Spending too little stalls growth. Spending too much has the same maddening effect.

Considering all angles

Punch holes in your ideas from all angles. Know when to let go and move on.

Letting Go as needed

Entrepreneurial ego rises to the top. But then it often sits there and dictates precisely how to fail.

And though she be but little, she is fierce.

William Shakespeare
A Midsummer Night’s Dream

Background

Digital Marketing | eCommerce | Visual Communications | Design

C.Kimberly Toms has been involved in marketing since the age of 12, when she owned her first business — a children’s birthday party planning consultancy — and worked as a pediatric receptionist. She expanded into media at the age of 14 by appearing in television commercials. As part of a lengthy digital marketing career she has worked in a multitude of industries and professional services in addition to serving as CMO of an IR Top 400. Kimberly is currently the President of Roulez Media and the Roulez Brand family. She is the award-winning Producer-Director and Subject of Escaping Fed, a documentary film about her journey through empowered criminal victimization. C.KT also frequently freelances as a writer and has written over five million words and 6,000 articles. 

For work, C.KT focuses on marketing strategy, digital marketing, eCommerce, writing and media projects. She remains committed to working where she is empowered to make a real difference. Projects include executive marketing leadership, digital marketing strategy, eCommerce development, content development, documentary film, photography and editorial writing.

Kimberly is certified in a multitude of marketing and sales disciplines. These include:

  • Google Analytics IQ Certified
  • “Expert” Certification for VP Marketing
  • “Expert” Certification for VP-Level SEO
  • HubSpot Content Marketing Certified
  • HubSpot Inbound Marketing Certified
  • HubSpot Inbound Sales Certified
  • HubSpot Social Media Certified

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Steve Jobs

Industries of Experience

eCommerce:

IR Top 400 ($28mil/year)
Proprietary Platforms, WooCommerce, Shopify

Hospitality:

Global Brand Franchise Development, 1st Class Fly-In Lodges & Resorts, Luxury Inns (U.S. & Canada)

Fashion:

Retail, eCommerce, Digital Merchandising, PR and Marketing, Editorial

Beauty:

eCommerce of 85,000 products across 10,000 brands, CMO, Warehousing, Distribution, Merchandising, Marketing, Executive Leadership

Consumer Packaged Goods:

eCommerce, Product Placement & Editorial

Consumer Services:

Marketing, eCommerce

Franchising:

49 QSRs / 4 U.S. States
105 Locations / Multinational Home Care
Global Hotel Chains

Petroleum & Gas:

Alaska Drilling/Oilfield Services, Bids & Proposals

Technology & Software:

Software Development & Application Services

Small Business:

Marketing & eCommerce

Medical & Dental:

Digital Marketing, Content Strategy/Development and SEO for Oncology, Radiology, Behavioral Medicine, Speech Pathology, Psychiatry, Psychology, Addiction Medicine, Plastic & Cosmetic Surgery, Internal Medicine, Dentistry, Orthodontics, Periodontics, Pediatrics, Home Care

Legal:

Criminal Defense, Family Law, Personal Injury

Government:

U.S. Postal Service
U.S. Air Force

Native Corporation:

Chugach Native Corporation

Automotive:

Digital Marketing /  SEO / Content for multiple automotive repair B2Cs throughout North Carolina

Food & Beverage:

Marketing Leadership – 49 QSRs in Four States
Concept to Opening: 450-seat Casual Dining/Bar/Entertainment Venue for 2002 Olympic Games
U.S. Air Force Nightclubs “Top in TAC”

Entertainment:

Documentary Film Production, Direction & Writing; Sony Pictures Entertainment film premiere event

Manufacturing:

Oil / Geological Drill Bit Manufacturing

Pharmaceutical:

Jason Pharmaceuticals / Medifast Diet; Sofamor Danek Medtronic Spine

General B2B:

Business Development & Marketing Services

Military:

U.S. Air Force Non-Appropriated Funds Marketing & Promotions

Technology is best when it brings people together.

Matt Mullenweg

Technological Capabilities

This is a limited view of C.KT’s technological capabilities. Please inquire for additional insight about specific skillsets.

Adobe Creative Suite:

PhotoShop, Premiere Pro, InDesign, After Effects, Acrobat, Spark, InCopy, Premiere Rush, Audition, Media Encoder

FinalCut Pro

Microsoft Office Suite:

Excel, Word, Powerpoint, Outlook, Publisher, Access, SharePoint

Adobe Analytics

HTML5

CSS

PHP

JavaScript

XML

Liquid

CMS (Varied)

Yoast SEO

Photo / Video / Audio:

Production & Direction

Editorial Traffic

WordPress:

Expert / Custom

WooCommerce

Stripe

Shopify

Salesforce:

Administration & Integrations

All Social Media

Content Strategy

Content Development

Responsys

MailChimp

Constant Contact

Affiliate Programs & Linkshares

Expert SEO / SEM

Google Analytics IQ Certified

Google Ads

HubSpot Certified:

Content Marketing, Inbound Marketing, Inbound Sales, Social Media

The world is a book and those who do not travel read only one page.

Saint Augustine

Geographies of Work and Residency

United States

Alabama (client exposure)
Alaska (multi-year residency)
Arizona (client exposure)
Arkansas (client exposure)
California (multi-year residency)
Colorado (client exposure)
Connecticut (client exposure)
Delaware (client exposure)
District of Columbia (travel)
Florida (client exposure)
Georgia (client exposure)
Idaho (client exposure)
Illinois (3 months’ residency)
Indiana (client exposure)
Iowa (client exposure)
Kansas (client exposure)
Kentucky (client exposure)
Louisiana (birthplace/family heritage)
Maine (client exposure)
Maryland (client exposure)
Massachusetts (client exposure)
Michigan (client exposure)
Minnesota (client exposure)
Mississippi (client exposure)
Missouri (client exposure)

United States (cont’)

Montana (client exposure)
Nebraska (client exposure)
Nevada (client exposure)
New Hampshire (client exposure)
New Jersey (multi-year residency)
New Mexico (6 months’ residency)
New York (multi-year residency)
North Carolina (multi-year residency)
North Dakota (client exposure)
Ohio (client exposure)
Oklahoma (client exposure)
Oregon (travel)
Pennsylvania (multi-year residency)
Rhode Island (travel)
South Carolina (client exposure)
South Dakota (client exposure)
Tennessee (client exposure)
Texas (multi-year residency)
Utah (multi-year residency)
Vermont (client exposure)
Virginia (multi-year residency)
Washington (client exposure)
West Virginia (travel)
Wisconsin (1 year residency)
Wyoming (client exposure)

Puerto Rico

Fajardo (business exposure)

Canada

Ontario (client exposure)
Quebec (client exposure)
Manitoba (client exposure)
British Columbia (client exposure)
Saskatchewan (client exposure)
Alberta (client exposure)
Yukon (travel)

Europe

Germany (4.5 years’ residency)
Belgium (travel)
Luxembourg (travel)
Netherlands (travel)

Global Project Team Diversity

Bangladesh (Tech)
England (Oil & Gas)
Scotland (Oil & Gas)
Ireland (Oil & Gas)
Netherlands (Oil & Gas)
Sweden (Oil & Gas)
Bangladesh (Tech)
India (Tech)
Singapore (Tech)
Denmark (Oil & Gas)
Thailand (Tech)
Australia (eCom)

Travel Perspective

Successful people do what unsuccessful people are not willing to do.

Jim Rohn

Videos By and About C.KT

Creativity is intelligence having fun.

ALBERT EINSTEIN

Creative Direction | Photo Shoots

If you truly love nature, you will find beauty everywhere.

VINCENT VAN GOGH

Lighting the Way | KimberlyToms.com

Lighting the Way: Lighthouses Into our Souls | Roulez Magazine

Roulez Media’s Nicholas Crawford and I went on an adventure last week. We decided to drive to Manteo, North Carolina to take in some of my favorite coastal sights down there, namely the Elizabethan Gardens of Manteo, Roanoke Marshes Lighthouse,…
Roommate I Never Met | C.Kimberly Toms | kimberlytoms.com

The Roommate I Never Met | Roulez Magazine

As a preteen and teenager, I lived in an old home constructed during the Great Depression. As I have explained through another story here, the house was a new construction in the ’30s, albeit one that used aspects of a…
Lightkeeper of Currituck | Photo by C.Kimberly Toms

Lightkeeper of Currituck | Roulez Magazine

Meghan Agresto is a modern day lightkeeper. She and her two sons, Benicio and Paolo, several chickens and the family dog Jess live on Currituck Beach Lighthouse grounds where she manages operations for this popular and historic attraction of the…

The Call of the Void | Roulez Magazine

On a recent outing with a friend, I explained that I fear heights because this fear is accompanied by an overwhelming urge to jump over protective railings into the abyss that awaits. The look on their face was a surprising…

From Prison to Plating: High HOPES | Roulez Magazine

In the past, Roulez Magazine featured a story about English prison inmates learning Culinary Arts during imprisonment. Those prisoners even operate their own restaurants at multiple Her Majesty’s Prisons (HMPs). Since writing this piece, the prison-to-plating concept has never left…

Ghosts in Fort Monroe | Roulez Magazine

I grew up in a haunted house. Wait, let me rephrase that. I learned about 15 years ago that some family members like to pretend nothing ever happened. They said, “Don’t say it is haunted!” Meanwhile, none of us slept…

Haunted Hampton Roads | Roulez Magazine

Photos by Nicholas Crawford. No Halloween is complete without consideration of some known haunted spots, whether you believe in ghosts or just love the folklore. Hampton Roads of Virginia, a region steeped in our history and home to multiple battlefields,…

Burial Beauty In the Eyes of the Beholder | Roulez Magazine

Roulez photographer Nicholas Crawford and I recently went into Virginia cemeteries on the hunt for unique sculptural representations of life and death. Our original goal was for striking photographs for Halloween and other purposes. But in addition to coming away…
Historic Christ Church and Its Many Lessons | KimberlyToms.com

Historic Christ Church and Its Many Lessons | Roulez Magazine

Historic Christ Church Photos by Nicholas Crawford This story originally appeared on RoulezMagazine.com. Although I am far from “religulous,” I do consider myself a spiritual person. In this spirituality, I find a certain peace within the sanctuary of historic churches.…

Farm Market Traditions of the Outer Banks | Roulez Magazine

The quaint family farm of yesterday, one of growing to sell for self-support, is a heritage very recently on the rebound yet still teetering on extinction. Equally endangered is the experience of shopping at small farm markets, a tradition many…

Norfolk Sunday of History, Culture and Flavors | Roulez Magazine

Photos by Nicholas Crawford It was September 2, 1945 that Japan officially surrendered to the Allies to end World War II. At that time, the “American Caesar” General Douglas MacArthur delivered a remarkably penned speech at the surrender ceremony aboard…

Outer Banks Beach House | Roulez Magazine

In the Outer Banks of North Carolina, the lifestyle is relaxed and easy. Interior design of area homes is equally laid back and casual, providing space for socialization and enjoyment of the picturesque natural setting. We sat down with Outer…
Reach out to C.KT for consultation, collaboration or to learn more about capabilities.

Speaking engagements & film screenings available now

FAQ

Most frequently asked questions and answers

Always one to take on a challenge, C.KT is available for a multitude of opportunities. These include both short term and long engagements, part- or full-time. Much of her future depends on what presents itself to her. Do not hesitate to “pitch” a project or role!

C.KT is available for projects, engagements and opportunities within the continental U.S. and Hawaii at this time. Alaska, a former state of her residence, is a consideration for short term projects and other limited-time engagements. Speaking, film screening and other such “one-off” opportunities can take place within English-speaking countries.

C.KT conducts consulting business, video meetings, interviews or screening Q&As by Zoom or Skype, as well as in person, as desired. Please contact her by phone or email for scheduling.

Contact C.KT
757.339.1723

© 2021 C.Kimberly Toms | All rights reserved.